Lean Branding: Creating Dynamic Brands to Generate Conversion by Laura Busche
English | September 17th, 2014 | ASIN: B00NO8HB4I, ISBN: 144937302X, 9351108082 | 304 Pages | EPUB | 8.44 MB

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

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