Designing with Data: Improving User Experience with Large Scale User Testing (Early Release) by Rochelle King
English | 25 Feb. 2016 | ISBN: 1449334830, 1491927070 | 62 Pages | EPUB/MOBI/PDF (True) | 6.81 MB
Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.
Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.
Get best practices for analyzing and applying user data when making design decisions
Learn different approaches to data-informed design
Understand potential pitfalls when relying on data
Get an insider’s view of how to make data-driven decisions
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