The SAGE Handbook of International Marketing by Masaaki Kotabe
English | 5 Jan. 2009 | ISBN: 1412934281 | 568 Pages | AZW4/PDF (True) | 12.2 MB/7.74 MB
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area.
