Michael Rushton, “Strategic Pricing for the Arts”
2014 | ISBN-10: 0415713676, 0415713668 | 128 pages | PDF | 7 MB
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?
