Encyclopedia of Public Relations, Second Edition by Robert L. Heath
English | 2013 | ISBN: 1452240795 | 1152 pages | PDF | 7,2 MB
This life-span approach to parent-child relations gives students a comprehensive, contemporary look at theories, research, and techniques within historical and cultural contexts. It covers every stage of development, including older parents and their adult children, and uses an inclusive approach that looks at a variety of different family contexts, such as foster families, military families, and families with an LGBTQ member, as well as the influence of culture and ethnicity on family beliefs and behaviors. The first chapter focuses on the history of theoretical and research influences of childrearing to help students understand why parents today hold certain beliefs regarding how to raise children. Theory and research are then interwoven through the book. An early chapter on strategies and techniques also sets the stage for upcoming discussions of parent-child relations.
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.