Direct and Digital Marketing in Practice by Brian Thomas
English | 29 Jun. 2017 | ASIN: B072MSXJXY | 878 Pages | AZW3 | 7.47 MB
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:
