Charles W. Lamb, Joe F. Hair , Carl McDaniel, "MKTG: Principles of Marketing, 11th Edition"
2017 | ISBN-10: 1337116807 | 391 pages | PDF | 54 MB
Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price.
