Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 3rd Edition by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
English | September 6th, 2015 | ISBN: 0134085965, 9780134085968 | 456 Pages | True PDF | 3.79 MB
Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
