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All posts tagged Marketing

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell


The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell by Robert W. Bly
English | 3 May 2018 | ISBN: 1599186217 | 330 Pages | EPUB | 5.96 MB

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Exploring Marketing Research, 11th Edition


Exploring Marketing Research, 11th Edition by Barry J. Babin, William G. Zikmund
English | 2016 | ISBN: 1305263804 | 656 Pages | PDF | 51.49 MB

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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques


Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Mike Grigsby
English | 3 Apr. 2018 | ISBN: 0749482168 | 240 Pages | EPUB | 2.25 MB

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Marketing Management


MarketingManagement (Int’l Ed) by Mark Johnston
English | 16 Apr. 2014 | ISBN: 1259094979, 9814738638 | 576 Pages | PDF | 11.44 MB

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Marketing Strategy: Based on First Principles and Data Analytics


Marketing Strategy: Based on First Principles and Data Analyticsby Robert Palmatier
English | 31 Jan. 2017 | ISBN: 1137526238 | 288 Pages | PDF | 9.1 MB

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Visual Content Marketing : Leveraging Infographics, Video, and Interactive Media to Attract and Enga…


Visual Content Marketing : Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers by Stephen Gamble
English | 2016 | ISBN: 1119157439 | 365 Pages | True PDF | 115 MB

Your ticket to generating better results through infographics.

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Social Media Marketing All-in-One For Dummies, 4th Edition


Social Media Marketing All-in-One For Dummies, 4th Edition by Jan Zimmerman and Deborah Ng
English | 2017 | ISBN: 1119330394 | 741 Pages | True PDF | 50 MB

The bestselling social media marketing book.

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MKTG: Principles of Marketing, 11th Edition


Charles W. Lamb,‎ Joe F. Hair ,‎ Carl McDaniel, "MKTG: Principles of Marketing, 11th Edition"
2017 | ISBN-10: 1337116807 | 391 pages | PDF | 54 MB

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price.

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Marketing: Real People, Real Choices (9th Edition)


Michael R. Solomon,‎ Greg W. Marshall,‎ Elnora W. Stuart, "Marketing: Real People, Real Choices (9th Edition)"
2017 | ISBN-10: 0134292669 | 608 pages | PDF | 86 MB

Real people making real choices

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The Essential Social Media Marketing Handbook


The Essential Social Media Marketing Handbook by Gail Z. Martin
English | May 15th, 2017 | ASIN: B01NC0HXF8, ISBN: 1632650924 | 242 Pages | EPUB | 1.97 MB

It’s time to take the fear and frustration out of social media.

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Global Marketing


Global Marketing by Svend Hollensen
English | 22 Jun. 2016 | ISBN: 1292100117 | 872 Pages | PDF | 32.05 MB

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Indie Game Marketing Secrets: How to get noticed, sell more copies, and grow your fanbase


Indie Game Marketing Secrets: How to get noticed, sell more copies, and grow your fanbase by Daniel Doan
English | 2 Apr. 2017 | ASIN: B06Y1B17L2 | 36 Pages | AZW3 | 189.99 KB

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Salesforce Marketing Cloud For Dummies (For Dummies (Computers))


Salesforce Marketing Cloud For Dummies (For Dummies (Computers)) by Chester Bullock
English | 13 Oct. 2017 | ISBN: 1119122090 | ASIN: B076GCZHQ6 | 360 Pages | AZW3 | 5.04 MB

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Principles of Marketing, An Asian Perspective, 4th Edition


Principles of Marketing, An Asian Perspective, 4th Edition by Philip Kotler and Gary Armstrong
English | 2017 | ISBN: 1292089660 | 774 Pages | PDF | 41 MB

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.

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Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 3rd Edition


Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, 3rd Edition by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
English | September 6th, 2015 | ISBN: 0134085965, 9780134085968 | 456 Pages | True PDF | 3.79 MB

Now extensively updated, this award-winning book will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit


Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Robert Rose, Joe Pulizzi
English | September 13th, 2017 | ISBN: 1260026426, 9781260026429 | 273 Pages | True PDF | 4.60 MB

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Essentials of Marketing Management


by Geoffrey Lancaster
English | 23 Aug. 2017 | ISBN: 1138038881, 0415553474 | ASIN: B0752GPS6C | 480 Pages | AZW3 | 2.24 MB

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Essentials of Services Marketing, Global Edition


Essentials of Services Marketing by Jochen Wirtz
English | 2 May 2017 | ISBN: 1292089954 | 720 Pages | PDF | 40.14 MB

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

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Principles of Marketing


Principles of Marketing by Philip T. Kotler
English | 27 July 2017 | ISBN: 1292220171, 013449251X | 736 Pages | PDF | 112.06 MB

For Principles of Marketing courses that require a comprehensive text.

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Direct and Digital Marketing in Practice


Direct and Digital Marketing in Practice by Brian Thomas
English | 29 Jun. 2017 | ASIN: B072MSXJXY | 878 Pages | AZW3 | 7.47 MB

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as:

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