All posts tagged Marketing Management

Marketing Management: A Relationship Approach by Svend Hollensen
English | 16 Oct. 2014 | ISBN: 0273778854 | 720 Pages | PDF | 22.41 MB

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment.

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Marketing Management by Philip Kotler
English | 30 Apr. 2015 | ISBN: 1292092629, 0133856461 | 832 Pages | PDF (True) | 41.15 MB

For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

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Marketing Management by Greg W. Marshall
English | 1 Apr. 2014 | ISBN: 0078028868 | 576 Pages | AZW4/PDF (True) | 15.55 MB/11.39 MB

Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

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