Essentials of Marketing- LOOSELEAF by Jr., William Perreault
English | Jan. 13, 2016 | ISBN: 1259573532 | 785 Pages | PDF (True) | 106.97 MB
Essentials of Marketing: A Marketing Strategy Planning Approach is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition of Essentials of Marketing 14e – and all of the teaching and learning materials that accompany it – will satisfy every instructor and students’ needs.
Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
Essentials of Marketing by Chris Fill
English | 13 Dec. 2012 | ISBN: 0199646503 | 440 Pages | AZW4/PDF (True) | 12.74 MB/10.17 MB
Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis.