Victor S. Yocco, “Design for the Mind: Seven Psychological Principles of Persuasive Design”
English | ISBN: 1617292958 | 2016 | PDF | 240 pages | 22,5 MB
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
