Customer Relationship Management by Rob Beltman
English | 17 Sept. 2013 | ISBN: 0273774956 | 440 Pages | AZW4/PDF (True) | 18 MB/ 15 MB
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.
