The Customer-Driven Playbook: Converting Customer Feedback into Successful Products by Travis Lowdermilk
English | 20 Jun. 2017 | ASIN: B073234PVW | 254 Pages | AZW3 | 2.91 MB
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love.
