Consumer Behavior: Building Marketing Strategy by Delbert I Hawkins
English | 20 Oct. 2015 | ISBN: 1259232549 | 816 Pages | PDF | 86.82 MB
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. Many current and classic marketing examples both in-text and advertisements, bring the material to life. The authors build on theory to help students understand the business application of the principles being discussed while integrating strategy-based examples, and application. This edition is tech-forward in both format and content while acknowledging current changes in consumer behavior and the marketing environment, globally.
