Consumer Behaviour and Analytics by Andrew Smith
English | 2020 | ISBN: 113859265X | 217 Pages | PDF | 14.3 MB
"This is a classic text that.is very comprehensive, well-structured and particularly well-designed from a learning perspective." Dr. Jean-Anne Stewart, Associate Professor, Henley Business School. "Management and Organisational Behaviour has provided an excellent source for students over many years.the author go out of their way to include additional research evidence/key frameworks and theories that are not covered in many of the other mainstream OB texts.
Organizational Behaviour, Seventh Canadian edition, is truly a Canadian product. While it draws upon the strongest aspects of its American cousin, it expresses its own vision and voice. It provides the context for understanding organizational behaviour (OB) in the Canadian workplace and highlights the many Canadian contributions to the field. Subject matter reflects the broad multicultural flavour of Canada and also highlights the roles of women and visible minorities in the workplace. Examples reflect the broad range of organizations in Canada: large, small, public and private sector, unionized and non-unionized.
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