Laws of UX: Design Principles for Persuasive and Ethical Products by Jon Yablonski
English | 2020 | ISBN: 149205531X | 150 Pages | EPUB | 8.49 MB
Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces. This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.
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