International Business by Nick Bowen
English | 22 Mar. 2013 | ISBN: 0199646961 | 456 Pages | AZW4/PDF (True) | 31.5 MB

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.

Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:

– Considerably revised structure to reflect student’s knowledge as they progress through an international business module
– Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business
– New chapters on emerging markets and the environmental challenges facing businesses
– End of part long cases to promote a holistic understanding of international business

Online Resource Centre

For registered adopters of the text:

– Multimedia library
– Instructor’s manual
– Suggested assignment questions
– Additional case studies
– Test bank of questions
– Indicative answers for case study questions and assignment and examination questions

For students:
– Extension material
– Interactive Map
– Assignment and examination questions
– Self-test multiple-choice questions
– Key websites
– Revision tips
– Additional case studies
– Case study questions and answers

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