Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham
English | 29 Sept. 2017 | ISBN: 1260031209 | ASIN: B074SY3X6Q | 273 Pages | AZW3 | 1.44 MB
All posts tagged Positioning
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham
English | 29 Sept. 2017 | ISBN: 1260031209 | ASIN: B074SY3X6Q | 273 Pages | AZW3 | 1.44 MB
Marketing Strategy and Competitive Positioning, 6th edition
Prof Graham Hooley, "Marketing Strategy and Competitive Positioning, 6th edition"
English | ISBN: 1292017317 | 2017 | 584 pages | PDF | 14 MB
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
