The Applied SQL Data Analytics Workshop – Third Edition: Build and manage large-scale data applications with SQL by Matt Goldwasser
English | 2020 | ISBN: 1800560729 | 580 Pages | True EPUB | 27 MB
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you’ll learn to optimize your web analytics results with SiteCatalyst.
EXCEL 2016 PREDICTIVE ANALYTICS FOR SERIOUS DATA CRUNCHERS!
Now, you can apply cutting-edge predictive analytics techniques to help your business win-and you don’t need multimillion-dollar software to do it. All the tools you need are available in Microsoft Excel 2016, and all the knowledge and skills are right here, in this book!
Statistical Computation for Programmers, Scientists, Quants, Excel Users, and Other Professionals
Leaders Collaborative Book Project – For, Of, and By the Data Analytics Leaders and Influencers.