Lynda – Email Marketing: Drip Campaigns
English | 47m | Video: 720p
Email marketing campaigns, when executed properly, can help you build trust with even the most disengaged customer. In this course, learn how to run successful drip campaigns, which are automated email campaigns that help you meet the needs of your prospective customers. Instructor Sam Dey takes you through each step of a drip marketing campaign, showing you how to nurture your leads, draft effective emails, refine your sales funnel, and measure your results. Upon wrapping up this course, you’ll be equipped with strategies that can help you retarget your customers with marketing automation.
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