Kenneth C. Laudon and Carol Guercio Traver, "E-Commerce 2017: Business, Technology, Society (13th Edition)"
2017 | ISBN-10: 0134601564 | 912 pages | PDF | 13 MB
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
