Western Living – July – August 2016
English | 84 pages | True PDF | 22 MB
For undergraduate courses on the principles of marketing. An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations.
The updated Eleventh Edition of Educational Research: Competencies for Analysis and Applications introduces research mainly at a how-to skill and application level. A total instructional system, the book includes stated learning outcomes, instruction, and procedures for evaluating each outcome. It supports readers as they develop expertise in research, learning key concepts and skills and becoming involved in the research process itself. The authors take a down-to-earth approach that helps the reader become both an educational researcher and a competent consumer of educational research.